Four in a Row

A Short History of the 3x3 Cube

The 3x3 twisty cube is one of the best-selling puzzles ever made. Here is how a teaching model from Budapest became a worldwide hobby.

Timeline

YearWhat happened
1974Ernő Rubik, a lecturer in design and architecture in Budapest, Hungary, makes the first working cube. He wanted to show how pieces could move round each other without falling apart.
1975He applies for a Hungarian patent for the design.
1977The puzzle goes on sale in Hungary as the “Magic Cube” (Bűvös kocka).
1980It is launched around the world under the name Rubik’s Cube and quickly becomes a craze.
1982The first world championship is held in Budapest. Minh Thai of the USA wins with a solve of 22.95 seconds.
2003–2004After interest returns online, a new world championship is held in 2003 and the World Cube Association is set up in 2004 to run official competitions.
2010A team of researchers proves that every position can be solved in 20 moves or fewer (God’s number).
2021Toy company Spin Master completes its purchase of Rubik’s Brand Ltd, which owns the brand.
2024The cube celebrates 50 years since its invention.
2026The 3x3 world record single drops to 2.51 seconds. See speedcubing.

Why it caught on

The cube is easy to understand, beautiful to look at and very hard to solve without a method. In the early 1980s, books on how to solve it became bestsellers, and the puzzle turned up everywhere from playgrounds to television. After the craze faded, the internet brought it back: people shared methods, videos and times online, and speedcubing grew into the competitive hobby it is today.

How the puzzle works inside

The clever part is the core. Six centre pieces are fixed to a three-armed spindle, so they can spin but never move position. The 12 edges and 8 corners have feet that hook under each other and round the centres. That holds everything together while letting any face turn. Modern speedcubes add things like magnets to make the pieces click into line.

Sources

Rubik's Cube is a trade mark of Spin Master. This site is not affiliated with or endorsed by Spin Master.

Questions people ask

Who invented the Rubik’s cube?

Ernő Rubik, a Hungarian design and architecture lecturer, made the first one in Budapest in 1974.

When did it go on sale?

In Hungary in 1977 as the Magic Cube, and around the world from 1980.

Who owns the Rubik’s brand now?

Spin Master, which bought Rubik’s Brand Ltd in a deal completed in January 2021.